What The Food
An interactive map of the European food systems of the future, partnered by The European Commission.
Project Overview:
We partnered with The European Commission’s Farm to Fork (F2F) to build "What The Food ", an interactive custom platform for readers to discover 10 inspiring stories about innovative farms and initiatives contributing to a more sustainable food system for Europe. The partnership objective is to drive awareness and engagement of the F2F strategy to VICE audiences (20-35yo) across the 27 EU member states, and more specifically to young parents.
It is also the title of a documentary film in which the host, Dutch chef, culinary journalist and young mother Claire Van De Graaff travels to three different farms in Croatia, Italy and Belgium, with very distinct approaches to make their farming practice as sustainable as possible.
All content is available in 8 different languages, to raise awareness about the EU’s Farm to Fork Strategy.
Role:
Lead Product Designer
Link:
The platform consists of the following:
Pop-up modal, introducing "What The Food"
Header content with the Learn More CTA, an about modal of additional information regarding Farm to Fork and the documentary film video lede
Interactive Map, click-through of 10 European countries with content cards with a link out to their corresponding article pages
At the end of the page is a Contact CTA
The site is translated in; English, Dutch, French, German, Greek, Romania, Italian and Spanish
